"Welcome to The Brand Coach.
Thanks for your interest in leadership coaching & branding. I'm here to help you find everything you need to succeed."

The Brand Coach

Grow Yourself
Grow Your Team
Grow Your Business

1:1 Coaching for
Brand & Marketing

If you work in Brand, Marketing or Comms, I'm here to help you figure out where you are, where you want to get to, and how to make it happen

Team Coaching for
Brand & Marketing

I've spent almost 25 years building and leading high-performing marketing teams. I'll help you figure out how to unlock your team's full potential

Brand & Marketing for
Coaching Professionals

Coaching is hard enough without having to also be a brand-building and marketing expert. You focus on your clients - I'll help you figure out the rest

a bit about me

Sam Thomson

I've built brands and teams around the world, up to VP and C-Suite level, in Marketing, Strategy and Business/Organisational Transformation. I've worked for some of the world's most respected companies. I've had some big wins, and screwed up spectacularly...but I'm still here, excited to tell the tale.

I'm in flow when I'm helping individuals and groups unleash their true potential (and when I'm scuba diving, but that's less do-able on a daily basis when you're based in London!).

I'm a Co-Active Coach, and am also trained in CliftonStrengths®, GROW and Positive Intelligence® coaching methodologies.

I live with my partner, Andrea, and our 2 cats Ziggy and Stardust. I love behavioural science, manta rays and a generous gin & tonic.

For more information, and to catch up on my latest thoughts on all things coaching & marketing, pop over to LinkedIn and say "hi!"

what others have to say 

Happy Customers

A career highlight

"Working with Sam was an extremely enriching experience…our time together…was truly one of the highlights of my… career"

Mattias
SVP, FMCG
A first-class marketer

"One of the most exceptional people I have worked with…a first-class marketer…genuine curiosity and a desire for people to live better lives"

Will
Sales VP, Retail
An outstanding leader

An outstanding leader, marketer, strategic thinker and people manager…balancing what is best for the organisation and…the individual”  

Guy
CEO, Agency
An exceptional coach

"Sam is an exceptional coach who has transformed my mindset...guiding me to break free from limitations and achieve significant personal growth"

Lenny
Digital Marketer



1:1 Coaching for Brand & Marketing

Whatever stage you are at in your marketing career, I can help you figure out what's next to help you create a life full of flow and fulfilment. I often work with clients in these kinds of situatons:

  • 1st people management role: setting you up for success
  • Promotion to Director: broadening your influence
  • VP & C-Suite: leading cross-functionally
  • Feeling stuck and unfulfilled: getting you out of the rut 
  • Figuring out your next move: what? where? why? how?

We will typically work on your long term ambition, your values, your strengths, your priorities...and ultimately how to do more, and be more, for and with yourself and those around you.

Team Coaching for Brand & Marketing

"If you want to go fast, go alone. If you want to go far, go together". Creating the conditions for your team to thrive is mission critical. Here are some common scenarios:

  • Leading a new team: gettings things set up for fast results
  • Leading through change: keeping focus in turbulent times
  • Upping the ante: making marketing a business powerhouse

We will spend time looking at your values and strengths and how to get to 1 + 1 = 3. We'll work on building trust and inter-dependency. We'll figure out where you're heading, what barriers may be in the way, and how to smash through them, together.